When planning a trip, you may research transportation, accommodations, activities and other experiences – but have you considered looking into how to support the community you’re visiting? 
About 66% of the 30,000 American surveyed in Booking.com’s Sustainable Travel Report 2022 said they “want to have authentic experiences that are representative of the local culture.” And about a quarter of respondents said, “they would be willing to pay more for travel activities to ensure they are giving back to local communities.” 


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